Suspected Digital Holiday Shopping Fraud From Kenya Decreases 16.5% Compared to Last Year

 Suspected Digital Holiday Shopping Fraud From Kenya Decreases 16.5% Compared to Last Year

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TransUnion released new findings today around global e-commerce fraud trends that occurred during the busiest period of the 2021 holiday shopping season. The analysis found 17.5% of all global e-commerce transactions – and 3.6% of Kenyan transactions – between November 25-29 were potentially fraudulent.

Samuel Tayengwa, head of product for TransUnion rest of Africa regions

Globally, this is 3.7% higher than the same five-day period leading up to Cyber Monday last year. For transactions originating from Kenya, the percentage of suspected fraudulent transactions decreased by 16.5% when comparing those same periods. These findings are based on intelligence from billions of transactions contained in TransUnion’s fraud analytics solution suite, TruValidate™.

The analysis also found the top two reasons potentially fraudulent e-commerce transactions globally were identified during this timeframe were the number of accounts per device (which triggers when a device accesses a certain number of accounts during the period), and evidence of previous fraud on the account or device.

Percentage of Suspected Online Fraudulent Transactions during Holiday Shopping Weekend

Country20212020Percent Change
Kenya3.6%4.3%-16.5%
Global17.5%16.8%+3.7%

“The holiday shopping season is a popular time for bad actors to engage in fraudulent activity, particularly in the e-commerce and retail industry,” said Samuel Tayengwa, head of product for TransUnion rest of Africa regions.

“Online shopping is the new norm for most consumers and that trend has been further accelerated due to the COVID-19 pandemic. Consumers want to shop with online retailers that not only provide a seamless user experience, but also take consumer security and privacy seriously. It is imperative that those businesses equip themselves with the proper tools to detect fraud at the first warning sign without inhabiting the consumer journey.”

In addition to the above findings, TransUnion released the following fraud analysis for Kenya regarding the percentage of suspected fraudulent e-commerce transactions during the start of the holiday shopping season and entire year from 2019 to 2021.

  • 3.6% from November 25-29, 2021; 3.8% so far in 2021
  • 4.3% from November 26-30, 2020; 5.5% in 2020
  • 7.6% from November 28-December 2, 2019; 7.7% in 2019

Percentage of Suspected Online Fraud – Holiday Season vs. Overall

CountryHoliday 2021All 2021Holiday 2020All 2020Holiday 2019All 2019
Kenya3.6%3.8%4.3%5.5%7.6%7.7%
Global17.5%14.0%16.8%14.7%17.2%10.9% 

TransUnion monitors digital fraud attempts reported by businesses in varied industries such as gambling, gaming, financial services, healthcare, insurance, retail, and travel and leisure, among others. The conclusions are based on intelligence from billions of transactions and more than 40,000 websites and apps contained in its flagship identity proofing, risk-based authentication and fraud analytics solution suite – TransUnion TruValidate™.

To find out how this data varies by select countries, how mobile is playing a large part in digital holiday fraud, what days during the holiday shopping season are most popular for fraud and more, TransUnion’s holiday fraud trends can be found here.

The percent of suspected digital fraud attempts are those that TruValidate customers either denied or reviewed due to fraudulent indicators compared to all transactions it assessed for fraud.

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Abel Muhatia

Editorial Content Developer

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