Mastercard , Kenya Tourism Board (KTB) sign an MoU to help boost tourism in Kenya

 Mastercard , Kenya Tourism Board (KTB) sign an MoU to help boost tourism in Kenya

Mastercard, which is a global technology corporation, has launched a partnership with the Kenya Tourism Board (KTB) to help the country’s tourism sector recover to pre-pandemic levels. The three-year partnership is the first of its type in Africa for Mastercard.

The MoU’s goal is to increase tourism in Kenya by leveraging Mastercard’s numerous channels, notably its Priceless.com platform.

Through Mastercard’s Data Insights capabilities, which will enable KTB to plan, execute, and enhance its campaign reports, the MoU also includes improving openness on tourist trends, anonymized traveler profiles, and economic effect.

Mastercard is also set to launch a loyalty and rewards program to encourage tourism and strengthen the effect of destination marketing efforts, such as campaign development and execution.

Furthermore, the MoU provides Mastercard holders with access to information on Kenya that can enhance their travel experiences. On the Priceless.com platform, Mastercard and KTB plan to add bespoke vacation packages, including bush, city, and beach experiences, as well as brand campaigns, to complement the tourism recovery efforts.

Tourism is a critical sector for driving employment in any country.  At Mastercard, we’re committed to helping countries come out of this pandemic with stronger, more resilient and more inclusive economic growth, including in the tourism sector.” Said Michael Froman, Vice Chairman and President, Strategic Growth, Mastercard.

According to the Kenya Tourism Board CEO Dr. Betty Radier, “The MoU with Mastercard aligns with KTB’s strategy of expanding our partner ecosystem to strengthen the sector and deliver on the goal of bouncing back fully to pre-2019 levels within the next 2 years. “

By combining Mastercard’s resources and experience as a leading international payment technology company with our tourism resources, I am confident the initiatives set out in this MoU will benefit the sector,” she added.

Mastercard is an international company that enables international tourists to make seamless cashless payments in regional cities, as well as supporting cashless transactions and digital transformation in payment and settlement processes among Kenya’s small and medium-sized enterprises.

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