Kenyans on Twitter on Tuesday morning called for the boycott of fast-food restaurant KFC a day after it announced experiencing a shortage of potatoes.
According to the 2021 Economic Survey by the Kenya National Bureau of Statistics, the quantity of potatoes produced in the country as of 2020 stood at 1.9 million tonnes. On average, Kenya produced over 1.2 million tonnes of potatoes annually from 2016.
Under the hashtag #BoycottKFC, KOT demanded that every Kenyan must desist from KFC until they source their potatoes locally.
“Fam it was truly a Furaha December. Partying face Mlikula sherehe with your KFC faves. Ya’ll loved our chips a little too much, and we’ve run out. Sorry! Our team is working hard to resolve the issue. In the meantime, here are some SWAP options for combo meals if you are craving our Kuku”. Said KFC on Monday via their twitter handle.
Speaking to local press, the firm’s Chief Executive for East Africa Jacques Theunissen said that the shortage of chips, was due to a hitch in global supply of potatoes.
However, Kenyans could not understand why import from abroad while there is an oversupply in potatoes in the country, including a loss rate of upto 20% per total harvest.
According to a report by GIZ and Potatoe Initiative Africa at least 2,715 kg or 19 per cent of per-hectare production is damaged or lost during each harvest season. This represents a loss of KES 42,824 (EUR 363) per hectare.
“Extrapolating these per-hectare losses to the national production level, we can assume that 815,000 tonnes of produce are damaged or lost each year, representing a value of around KES 12.9 billion (EUR 109 million)” records the report.
Find what Kenyans are saying here