Tags : influencers

Influencer marketing, a hit or miss ?

By Victor Amadala Influencer marketing; where brands focus on using social leaders to drive their products and image is quickly out spacing traditional advertising in Kenya, thanks to its efficiency and high returns on investment.  The marketing gimmick described in 2016  as a marketing ‘hot cake’ by  Adweek’s Social Times is likely to earn a […]Read More


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