Marketing is the game of numbers. While the silent generation is likely to be found at the lower base of the population pyramid in most European countries, these senior citizens are quite few in developing countries, Kenya included. Read More
By Victor Amadala Influencer marketing; where brands focus on using social leaders to drive their products and image is quickly out spacing traditional advertising in Kenya, thanks to its efficiency and high returns on investment. The marketing gimmick described in 2016 as a marketing ‘hot cake’ by Adweek’s Social Times is likely to earn a […]Read More
The COVID-19 pandemic could potentially trigger a wave of defaults around the world. Before the outbreak of Covid-19-19, global debt levels reached an all-time high of nearly $253 trillion, about 320% of global GDP. This has triggered panic especially in developing countries, with some rushing to welcome G20 offer to freeze while others think more […]Read More
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